Mark Price, the former MD of Waitrose recently stated that £10 a bottle is the “sweet spot” where you get the best value for the lowest price. Because many of the cost of a bottle are fixed, like tax, packaging and shipping, this means that the value at the budget end isn’t great at all. The average person in the UK spends £5 on a bottle, however, at this price point, the value of the wine in the bottle is as little as 47p. Whereas when you spend £10 on a bottle, the value shoots up to £3 per bottle. So although the price may have doubled, the value is 6 times more.
At our various wine tasting events, we customise the wines to our clients budget. However, our normal starting point is about £10 bottle and it’s for the reason stated above. At £10 a bottle we know that we can offer great wines for our tastings. We also tend to pick slightly weird and wonderful wines which generally tend to offer better value. The result of this is that we often get comments about how much better our wines taste, especially on wines which people drink often like New Zealand Sauv Blanc.
So where do we go with this information? Ultimately, it depends on which is more important to you, price or value. On a personal note, and this is developed from my time at a Michelin starred restaurant, I believe that no one questions price when the value is obvious. Many of the people at my wine tastings admit to normally spending about £5 a bottle when buying from the supermarket, but will happily buy a mixed case of my £10 a bottle wines, because the value is clear as soon as they taste them. So if you’re wanting to increase your appreciation of wines, and if you’re this far through the blog I’m guessing you are, start looking at spending between £8-10 a bottle and you’ll notice a clear jump in quality. If you can’t bring yourself to go straight into that, why not attend one of our wine tastings and taste the difference on a range of wines.