Wine training

Wine education in Hertfordshire and the surrounding areas

Turn your staff into sommeliers in the making.

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Businesses can be reluctant to reinvest money into their staff, fearing that staff will leave before they see a return on their training investment. However, instead of considering what will happen if you train them and they go, it is worth considering what will happen if you don’t and they stay. How many negative reviews regarding service can your business afford?

Unlike free, ad-hoc wine training, we don’t believe in a one-size fits all approach. Instead, we endeavour to understand of your business, your staff and the goals you’d like to achieve. We will then work with you to create a bespoke wine training programme to help your staff confidently talk about wine. This will in turn lead to higher spend per head and achieve greater overall customer satisfaction. You’ll enjoy the benefits of an in house wine expert without the expense of employing full-time sommelier.

For more information about our wine training programmes please just get in touch.

"I would recommend Duncan and the Wine Education Company without hesitation"

wine training

Wine education and customer service training

Our training programme covers:

  • In-depth wine knowledge
  • How to effectively match food and wine in a restaurant environment
  • How and when to up-sell
  • Michelin star level wine service

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